Video game company, Blizzard, has a long history of creating amazing games which includes perhaps most famously (or infamously) MMO game World of Warcraft. WoW, as it is commonly known as, has been incredibly successful for Blizzard, so it’s no surprise that they have been working on another MMO in the shadows for some time now, seven years in fact, a project that has only been known as Project Titan – even though it was never announced officially. Well, that light has all but been snuffed out as Blizzard has cancelled Titan after failing to “find the fun” during the game’s development.
And how much to failing to “find the fun” end up costing Blizzard? Analysts are estimating the damage to the company to be up to $50 million. But in the face of potentially damaging their brand, a shift like this could end up being priceless for Blizzard’s reputation.
Chris Metzen, Blizzard’s senior vice president of story and franchise development said of cancelling Titan:
“It’s always really, really hard to make those kind of decisions. It was hard when we canceled Warcraft Adventures. It was hard when we canceled StarCraft Ghost. But it has always resulted in better-quality work.
The discipline of knowing when to quit is important… We were losing perspective and getting lost in the weeds a little. We had to allow ourselves to take that step back and reassess why the hell we were doing that thing in the first place.”
It’s refreshing to hear that kind of thought process from what is probably one of the most decorated video game companies around. We can only hope that other companies have the same amount of integrity and passion when it comes to games instead of just making it all about business.