Home » Computing » Remember, remember: Holiday.com to be auctioned off for an estimated £20 million on 5th November

Remember, remember: Holiday.com to be auctioned off for an estimated £20 million on 5th November

Domain names are a big business and it’s not everyday that you can get that seemingly ingenious domain name you just dreamt up. Even rarer is the chance to get a single word domain name, but that is exactly what is going to be up for grabs on November 5th. “Holiday.com” is going to be auctioned off by Breathe Luxury Limited at the World Travel Market after 16 years with its current owners and is considered somewhat of a “holy grail” among travel business.

So hot is the competition that the domain is expected to fetch over £20 million, or around $33 million USD. If this seems too ludicrous a price, you’ll be interested to know that “Hotel.com” sold for $11 million USD and “Vacationrentals.com” sold for even more at $35 million. Big business indeed. Breathe Luxury has actually been fielded several seven figure offers for Holiday.com, but feels such a unique and sought after commodity requires a “stage it truly deserves”.

What do you think Holiday.com being sold? Let us know your thoughts.


Press Release


This fall, Breathe Luxury Limited, will be exclusively auctioning one of the world’s rarest premium domain names at WTM (World Travel Market) and there is no doubt all eyes will be on Holiday.com

Holiday.com has been with its current owners for approximately 16 years and some believe it to be the “Holy Grail” for the travel industry. With many major travel companies battling to acquire Holiday.com over the years, in order to increase their market share, has failed… it is only now that the owners are at ease to part with it.

Here at Breathe Luxury we believe that Holiday.com has all the hallmarks to be the No.1 leading travel brand and dedicated online platform in serving holidaymakers worldwide. As the keyword ‘Holiday’ is so widely searched on major search engines that over 90% of online travel businesses are using ‘holiday’ as one of their top 5 keywords search term, to reach customers online.

Breathe Luxury has already received offers in the seven figures range, but intends to give Holiday.com the best platform and stage it truly deserves, and where better, then the World Travel Market, the leading global B2B event for the travel industry, It is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business.

This is truly a first in the domain industry’s history that a paramount domain name will be auctioned at such an event where all the major travel companies will be there and Holiday.com has all the potential of being among the top 5 highest sold domains and it is clearly a world record breaker in the making.

Holiday.com will be auctioned live at World Travel Market, 5th November 2014 at London Excel.

About The Company
Breathe Luxury Ltd is led by Founder/ CEO Farad Laaforce, the luxury company specialise in luxury lifestyle management services and one of our core pillars to our business is our domain name brokerage and investment service, which connects sellers to buyers in the domain name after market. Our buyers range from private investors to businesses, seeking to acquire a premium domain name to strengthen their online presence. Breathe Luxury will be also auctioning other premium travel doimain names at WTM (For More Info please see www.breatheluxury.com/domain-names)

About The World Travel Market: 3rd – 6th November 2014 at London Excel
World Travel Market – the leading global event for the travel industry – is a vibrant must attend business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals.  More than 50,000 global travel professionals at the must attend event for the industry. WTM is the place to do business with 5,000 international exhibitors. WTM will see representatives from every sector of the travel industry come together. More than £2.2 billion of travel industry deals will be generated as a result of WTM 2013. (For more info please see www.wtmlondon.com

About Stephen Yuen

I'm an engineer and a gamer with a penchant for technology and words that I barely understand. I love my games, Android and all things cool and nerdy, and occasionally, I write about them.