EA’s all-you-can-eat buffet service, EA Access, launched last week to generally tacit approval from the gaming community. The biggest question that hangs over it, particularly for its subscribers – which includes yours truly – is whether the service has the legs to make it as a decent subscription service. While it is certainly a good deal for the first year with 4 games available for $30 USD, whether this is still good value in one year’s time remains to be seen. One party that is cautiously watching EA Access’ success is Ubisoft, who says they won’t launch a similar service till they can see EA Access is being widely adopted by gamers.
When Game Informer spoke with Ubisoft CEO, Yves Guillemot, he had this to say in relation to subscription services:
“I think it makes the publisher more important in the player’s mind. Often, people are only interested in one brand from a publisher, so they don’t look for other brands. When you buy into something like Access, you can try other things for free and discover other things you like. It’s a way to make sure gamers can get more info on what we do and the diversity of our portfolio.”
He goes on to mention the power of having “channels” where you can try games from different publishers i.e. EA, Ubisoft, Activision, which would ultimately better inform gamers about publisher’s wider portfolio. For now, Ubisoft seems content to sit back and watch how subscription services like PlayStation Now and EA Access develop and evolve before they make their decision. For all our sakes, we hope they come to a decision sooner rather than later.
Would you be interested in an Ubisoft subscription service? Let us know your opinion in the comments.