Video game movies have a notoriously bad reputation in the entertainment industry. Often, they fail to capture the essence of the game they were based on and other times they are just downright weird (ahem, Super Mario Bros.). This seems almost counter-intuitive seeing as most games are almost feature length pieces by themselves, so you would think their bombastic action and carefully scripted stories would transfer well to the big screen. Well, Activision is hoping they might be able to buck the trend after it was reported that they are looking at starting a studio that would make movies and TV shows based on their gaming franchises.
This seems to be becoming more of a trend lately, with 343 Industries and Microsoft teaming up to push the Halo: Nightfall mini-series as a way of filling out the Halo lore while gamers await the release of new games. Whether Activision is planning a strategy like that, or simply milking their franchises for all their worth (which frankly they are really good at), it is reported that Activision CEO, Bobby Kotick, is carefully considering the possible flow-on effects of such a move. Releasing poor content could potentially harm the game franchises rather than do good, but it seems Activision may have its hands tied seeing as revenue is dropping with each subsequent Call of Duty release. I’d totally be up for a Destiny TV mini-series though, just saying.
What do you think about Activision entering the entertainment business? Let us know your thoughts.