This afternoon Google announced a new domain registration service in an effort to help the small businesses out there who still don’t have a website. This is the first time Google is offering up a domain registration directly through the company. Their small business division decided to create Google Domains based on their research of small businesses. Their finds concluded that 55% of small businesses still don’t have a website. Obviously that can make reaching your customers a little harder, especially when so many people have smartphones now and use online services to find and buy things they need or want.
While Google Domains is active now, it is in an invite only beta stage. They need to work out the kinks of the service of course.
Businesses will be able to search, find, purchase and transfer the best domain for their business – whether it’s .com, .biz, .org, or any of the wide range of new domains that are being released to the Web.
A domain name won’t do you any good unless you have a way to build the site. Easy website building companies that provide a WYSIWYG (what you see is what you get) sort of approach without all the hard-core coding like Wix, Weebly, Shopify and Squarespace have all signed up as partners with Google for the domain service. Google also won’t charge to set an address as private. Google Domain users will also get 100 email address on the domain at no charge with an additional 100 sub-domains if you do so desire.
If you want to attempt to get in on the action early, you will want to head over to google.com/domains.
Starting to test Google Domains
It’s 2014 and it seems obvious, but across laptops, tablets and mobile devices, a website is one of the first places people go to find information about a business. But amazingly, our research shows that 55% of small businesses still don’t have one.
So as we explore ways to help small businesses succeed online (through tools like Google My Business), we thought it made sense to look more closely at the starting point of every business’s online presence – a website. And that starts with a domain name.
We’re beginning to invite a small number of people to kick the tires on Google Domains, a domain registration service we’re in the process of building. Businesses will be able to search, find, purchase and transfer the best domain for their business – whether it’s .com, .biz, .org, or any of the wide range of new domains that are being released to the Web.
Google Domains isn’t fully-featured yet, but we’re giving a small group of people the ability to buy and transfer domains through it and send feedback on their experience. (You currently need an invitation code to do so, sorry!) We want input on all the ways we can help make finding, buying, transferring and managing a domain a simple and transparent experience. We also want to make sure our customer support and infrastructure works flawlessly, and that we have the right additional services (like mobile website creation tools and hosting services from a range of providers, as well as domain management support). We’re working with some of the top website building providers like +Shopify, +Squarespace, +Weebly, and +Wix.com to help make that happen.
While we’re still building out all of the features, our goal is to make Google Domains more widely available soon. You can check out the first cut of what we’re working on at http://www.google.com/domains.